The Brand Story
The Laurent Vergne brand is rooted in a rich French family history, imbued with elegance, tradition, and refinement. With roots in both the South of France and the Netherlands, Laurent grew up in a family of artisans and fashion experts, with a legacy that traces back to his ancestor, a tailor in Brive. This heritage of craftsmanship forms the foundation of his creations, where French traditions meet modern sophistication.
The Laurent Vergne logo, a small tree, refers to the "Vergne" tree species. It symbolizes the deep roots of the brand. Laurent’s childhood was spent between his family’s menswear shop in Brive and the grandeur of French estates. His upbringing in southwest France remains a major inspiration for his timeless designs. From his grandparents’ patisseries to the elegance of horseback riding, skiing, and tennis – the essence of the French joie de vivre is woven into every detail of his collections.
Laurent Vergne’s designs pay homage to French style and refinement, inspired by the understated luxury of Haussmann apartments, the warm tones of villages along the Riviera, and the classic elegance of French boarding school style. Under the label "French Essentials," the brand offers premium basics that embody the timeless charm of French fashion. Each piece tells a story – from hand-embroidered patisserie motifs to products named after family members and French towns.
With impeccable finishing and fine quality fabrics, the collections embody "French Tailoring," "French Raffinement," and "French Essentials."
The brand stands out with subtle details such as checked blazers evoking the French countryside, tonal color schemes, and iconic items like white shorts and polos celebrating French tennis culture.
Laurent Vergne represents timeless elegance and the art of living. It is a brand that not only creates clothing but also tells stories – rooted in tradition, inspired by beauty, and crafted with passion.
""I vividly remember my grandfather in his atelier, crafting pastries with an almost reverent attention to detail, as though he were sculpting masterpieces. His unwavering passion for creating something truly beautiful left an indelible mark on me and is a legacy I proudly carry forward.""
– Laurent Vergne